Loom Custom Domain

Loom records knowledge.

Custom domains build trust.

Point them together and every share link feels polished, not random.

The playbook below shows three routes that finish inside five minutes.

Why brand your Loom videos

• 30 M+ people create six million Looms every month [1].

• 77 M videos recorded in 2023 saved 150 M meetings [2].

• Branded URLs lift clicks by 2.3× compared to generic ones [3].

A custom link boosts engagement and credibility.

Option 1 — Cloudflare redirect (fast & free)

Use a Page Rule to forward a subdomain—or the root—to your Loom video or folder.

1. Add yourdomain.com in Cloudflare DNS.

2. Rules → Page Rules → Create Rule.

3. Match https://yourdomain.com/*

4. Set Forwarding URL → 302 and paste the Loom link.

5. Save.

Viewers stay on your branded domain until the redirect fires.

Good for: single demo videos, one‑pager proposals.

Source: Cloudflare URL forwarding guide [4].

Option 2 — Cloakist custom domain (all videos, no redirect)

Cloakist masks the Loom site behind your own domain—no visible redirect.

1. Sign up at Cloakist [5].

2. Enter the Loom share link.

3. Point your CNAME record to proxy.cloak.ist.

4. Pick pretty slugs for each video (/onboarding, /changelog).

Visitors stay at yourcompany.com/lesson01 while Loom streams in the background.

Good for: course portals, client hand‑off hubs.

Option 3 — Full embed on your website

Drop the video inside a page that already sits on your domain.

1. On the Loom video, click Share → Embed [6].

2. Choose Responsive HTML.

3. Paste the iframe into a page at yourdomain.com.

4. Publish.

The video plays in‑place, with no modal or redirect.

Good for: landing pages, docs, internal wikis.

Perks over raw Loom links

• Brand recall – Viewers remember your domain, not loom.com/share/….

• Analytics – Cloudflare or Cloakist logs every hit.

• Flexibility – Swap to a new video without changing the public URL.

• Security – Teams can whitelist one host instead of dozens of Loom links.

Quick polish tips

• Switch the Page Rule from 302 to 301 once final.

• For embeds, set height="100vh" for a full‑screen feel.

• Add ?sidebar=off to hide Loom UI in embeds.

• Password‑protect the page if sharing confidential demos.

Wrap‑up

Pick Cloudflare for speed.

Pick Cloakist for seamless masking.

Pick the HTML embed for total layout control.

Either way, your Loom videos get a home on your own domain—and you get five minutes back.

Sources

[1] Medium – “How Loom built virality in a B2B web app?” (Apr 2025): https://medium.com/design-bootcamp/how-loom-build-virality-in-a-b2b-web-app-f64316d75f3f

[2] Loom Year in Review 2023: https://www.atlassian.com/blog/loom/2023-in-review

[3] Bitly – Branded Links improve CTR: https://bitly.com/blog/introducing-bitly-ai-custom-domain-generator/

[4] Cloudflare Docs – URL forwarding: https://developers.cloudflare.com/rules/page-rules/how-to/url-forwarding/

[5] Cloakist blog – Host Loom at custom domain: https://cloak.ist/blog/host-loom-videos-at-custom-domain

[6] Loom Help – Embed a video: https://support.loom.com/hc/en-us/articles/360002208317-How-to-embed-your-video-into-a-webpage